3DS Hits the Mainstream While Arcot Powers the Next Phase of 3DS with Smart Rulesets
Update: 2025-07-29
Description
In Arcot's July podcast, hosts James Jenkins, Head of Customer Development, and Matt Cooke, General Manager, explore how 3-D Secure is evolving from a regulatory obligation to a performance driver across global markets. They unpack how merchants and issuers are moving beyond compliance and using 3DS to reduce false declines and improve approval rates. Arcot's Smart Ruleset, which uses machine learning to optimize authentication decisions, is delivering stronger fraud prevention with minimal friction. This episode shows how 3DS is becoming a smarter, more strategic part of the payments experience.
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