The 3DS Turning Point: Smart Signals, Better Outcomes, Smarter Authentication
Update: 2025-06-26
Description
In Arcot's June podcast, James Jenkins, Head of Customer Development, and Matt Cooke, GM examine the current wave of large-scale adoption of 3DS that’s transforming the protocol into a performance asset and revenue enabler across the ecosystem. Arcot's latest pilot with Square exemplifies what’s possible when there is smarter data-sharing between merchants and issuers. Meaningfully higher approvals without added risk, thanks to intelligent routing and high-quality data upstream.
Arcot is also showcasing how to deliver smarter authentication with the innovation of Arcot’s Smart Ruleset. Trained on billions of transactions and device profiles on The Arcot Network, Smart Ruleset is delivering powerful results at scale: reduced fraud, improved approval rates, and a more seamless customer experience, all while maintaining regulatory compliance.
Arcot is also showcasing how to deliver smarter authentication with the innovation of Arcot’s Smart Ruleset. Trained on billions of transactions and device profiles on The Arcot Network, Smart Ruleset is delivering powerful results at scale: reduced fraud, improved approval rates, and a more seamless customer experience, all while maintaining regulatory compliance.
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