In this episode, Aaron sits down with Chris Brennan, the entrepreneur behind the popular BJJ and MMA fightwear brand Coffee&Kimuras. A BJJ purple belt, Chris shares his journey into the world of Brazilian Jiu-Jitsu and how his passion for the sport led to the creation of Coffee&Kimuras. He delves into the origins of the brand, the inspiration behind its unique name, and the process of bringing his vision to life with standout collections like the Instant Gi and Americano ranges. Chris also reflects on the biggest lessons he's learned as a business owner in the combat sports industry.We also explore the excitement of seeing Coffee&Kimuras showcased at competitions and what it means for Chris to see athletes representing his brand. He discusses memorable moments and offers valuable advice for athletes looking to market themselves and secure sponsorship deals. Additionally, Chris talks about his recent Sub Vault concept at Virtus MMA, sharing insights into how the idea came to fruition, the success of the matches, and future plans for the event. Finally, Chris shares his thoughts on the future of BJJ, discussing the evolving landscape of Gi vs. No-Gi competition.Chapters:00.00 - 1.25 Introduction1.26 - 7.10 How Chris got into BJJ & Origins of C&K7.11 - 11.09 Training & Recovery11.10 - 15.01 Coffee&Kimuras Training Gear15.02 - 18.05 Biggest Lesson from starting a fight wear brand18.06 - 19.00 C&K in 5 Years Time19.01 - 22.32 SubVault22.33 - 24.14 Aaron's SubVault Tournament Idea24.15 - 29.53 CJI29.54 - 36.06 Seeing the C&K brand at competitions36.07 - 42.13 Advice for getting a sponsorship deal42.14 - 45.49 Future of BJJ45.50 - 49.19 Exciting Gi Matches & Tainan Dalpra 49.20 - 50.36 Competing at Masters50.37 - 52.09 What's next for Chris & Coffee&Kimuras?Looking for some quality training gear with a coffee inspired twist? Check out Coffee&Kimuras!https://coffeekimuras.comhttps://www.instagram.com/coffeekimuras Make sure to follow Chris on the following:https://www.youtube.com/@chrisbrennan13 https://www.chrisbrennan.iehttps://www.instagram.com/ChrisBrennan13If you enjoyed this episode of the podcast, please Like, Share and Subscribe!