Carly Graham is the VP of marketing and oversees sponsorship for the Night Nation Run, the world's first running music festival. In 2017 Night Nation did over 30 North American Events and was also in Australia and South Africa. Carly sits down to talk about her marketing schedule, creating great content and what she thinks event marketers should do to get results. Full Interview Here: http://bit.ly/2G08Kkl

Biggest Event Marketing Takeaways

1. Every city and event must be approached differently, as the market factors and the local audience determine how you market.
2. Content is king. It's the reason Carly has been able to grow the night nation run to over 30 events. Get as many relevant images and videos that you can so that you have options during the year when marketing.
3. You understand your brand better than anyone, but you need to surround yourself with other smart marketers that can help you build your skills grow your event. Don't just do it alone.

Resources & Tools Mentioned

Night Nation Run

RunSignup

Facebook Business Manager

Jon Loomer

Ryan Deiss

Traffic and Conversion Summit

Content and Commerce Summit

Social Media Marketing World