John Connors is the VP of event development for Bigsley Event House. Bigsley created The Color Run in 2011, which has hosted events for more than 5 million people in over 20 countries.  Bigsley Event House has introduced a number of other events such as Soul Pose Yoga, the Dam Train Race, and Pumpkin Nights.

Biggest Takeaways

1. Focus on the value that your event delivers and allow the customer to give you constant feedback to improve the value delivered.
2. Constantly challenge your team to think about how relevant you are to your consumer. Be Relentlessly Relevant!
3. Continuously question whether or not you really know your customer and what they want.