4. Chloë Thomas: The stock management and marketing interplay and the shift to wholesale
Update: 2024-01-25
Description
This Treyd Secrets features an insightful conversation with e-commerce and marketing veteran and thought leader Chloë Thomas. The discussion covers the power of ensuring well connected marketing and inventory strategies. Chloe also dives into tackling overstock issues, highlighting the significance of strategic discounting to maintain business profitability and sustainability. The second half of the episode is focused around the increasing trend of e-commerce brands venturing into wholesale and the challenges around wholesale as a sales channel.
Time stamps:
Time stamps:
- 00:50 Chloë Thomas's Journey in e-commerce
- 03:46 Fundamental marketing principles and the evolution of e-commerce and marketing
- 05:53 The importance of stock management in E-commerce
- 07:48 The interplay of marketing and inventory management
- 13:42 The challenge of overstock and its impact on marketing
- 17:45 Strategies for balancing brand promotion and overstock clearance
- 24:47 The importance of seasonal stock management
- 25:39 Understanding the cash flow in business
- 26:16 Shifting from abundance to scarcity mindset
- 27:12 Leveraging marketing strategies for stock management
- 29:42 The shift to wholesale and its implications
- 32:09 The role of wholesale in E-commerce
- 37:27 The future of E-commerce and wholesale
- 40:34 The challenges and strategies in managing wholesale
- 40:58 The evolution of e-commerce businesses
- 43:52 Chloë’s number one Trade Secrets
Got questions? Please contact secrets@treyd.io or visit www.treyd.io
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