7. Stuart Worgan: A masterclass in e-commerce finance
Update: 2024-04-08
Description
The episode features Stuart Worgan, fractional CFO and co-founder of eClarity. Peter and Stuart discuss the intricacies of financial management in e-commerce. Stuart shares some juicy benchmarks for the most important financial KPI:s for e-commerce and explains the importance of deeply understanding unit economics and setting up a robust financial framework. From the significance of product market fit and founder qualities to the complex dynamics of channel mix, inventory management, and customer acquisition costs, Stuart emphasizes the necessity of financial clarity and foresight. The conversation highlights strategies for negotiating with suppliers, optimizing cash flow, and the potential benefits and challenges of going multi-channel.
- 00:10 Meet Stuart Worgen: The financial Godfather of e-commerce
- 02:47 Building a world-class finance team for e-commerce
- 04:47 Decoding the financial success formula for e-commerce brands
- 06:13 The art of product market fit and customer experience
- 07:57 Diving deep into e-commerce unit economics
- 12:27 Strategies for optimizing e-commerce margins
- 19:46 The importance of understanding your marketing metrics
- 26:47 Exploring the marketing mix and customer retention
- 27:54 The shift to multi-channel strategies
- 32:01 Navigating the complexities of multi-channel sales
- 38:08 Understanding the financials: Balance sheets and more
- 42:40 Optimizing supply chain and production
- 46:43 Achieving financial clarity in e-commerce
- 50:42 Stuart’s number one trade secret
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