#40 - BUILDING A FASHION AND LIFESTYLE BRAND WITHIN THE NOISE OF THE INTERNET w/WILL LASRY
Description
A conversation with co-founder of WUN-OFF, Will Lasry.
WUN-OFF aims to understand, interpret, and immortalize themes in pop culture by creating products dedicated to them. These products embody the spirit of the times and represent it in a relatable way. An outlet to express, collect and collaborate with culture. Our products intend to provide a new dimension to the movements, events and themes that inspired them. These pieces of modern memorabilia make pop culture tangible. With every collection released, the related theme is stored as a node on the timeline. As our brand grows, so too does the collection of nodes. Strung together, they showcase the evolution of pop culture through time — it’s like history, but now.
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