#51 - Montreal Artist on Re-branding, Music Industry Challenges & His 2025 Project
Description
George Alexander is a music producer and artist known for his melodic and emotional sound in the electronic music scene. With over a decade of experience, he’s navigated industry challenges, re-branded his style, and is now gearing up for his 2025 project: 10 releases in a year. Focused on authenticity and creativity, George continues to push boundaries in his music.
📌 Timestamps:
00:00 - Introduction & running a proper artist project
02:30 - The music industry today: More like running a business
05:15 - Challenges of working with labels & networking
08:45 - Navigating grants, funding, and industry connections
12:00 - The importance of branding & marketing for artists
16:30 - Finding your sound & artistic identity
20:45 - How personal experiences shape music direction
25:00 - The moment George decided to rebrand
30:15 - Managing breakups, career shifts, and starting fresh
35:00 - Building genuine connections in the music industry
40:20 - The role of ego in music success & failure
45:10 - Gaming and music industry networking
50:00 - COVID's impact on the music industry & careers
52:30 - George's 2025 project & upcoming releases
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