Company Stats

• Documents Processed Annually: Over 4 million.
• Clients Served Annually: Over 400,000.
• Employees: 108 full-time employees, over 600 linguistic professionals.
• Year Founded: 2012.

Episode Highlights

• ✅ Efficient systems and processes are key to scaling a service-based business without compromising quality or burning out employees.
• ✅ The 80/20 rule applies to business problems—addressing the root causes of 20% of issues can resolve 80% of the problems.
• ✅ AI has a limited impact on certified translation services due to the need for accuracy in legal, governmental, and professional documents.

Episode Summary

In this episode, Salvador Ordorica, CEO of The Spanish Group LLC, discusses the challenges and strategies involved in scaling a certified translation service. Handling over 4 million documents annually for more than 400,000 clients, The Spanish Group has mastered the art of systematizing processes to ensure consistent quality. Salvador shares insights on overcoming operational challenges, the importance of documenting protocols, and how the business has expanded into 36 countries through strategic marketing efforts. Despite advancements in AI, Salvador explains that certified translations still require a human touch due to the complexity and legal requirements of the documents.

Notable Questions We Asked

Q1: What are the key challenges in scaling a certified translation service?

A1: The main challenges include transitioning from a micro to a medium-sized business, systematizing operations, and documenting protocols to maintain quality as the business grows.

Q2: How does The Spanish Group ensure consistent quality in its translations?

A2: By documenting all processes, building software to manage services, and focusing on efficient systems, the company ensures quality without over-relying on individual employees.

Q3: How has The Spanish Group expanded into 36 countries?

A3: Expansion has been driven by online advertising, SEO efforts, client referrals, and the public visibility of their branded translations in academic and legal contexts.

Q4: What role does AI play in certified translation services?

A4: AI has minimal impact on certified translation services due to the need for accuracy in legal, governmental, and professional documents, which require a human touch.

Q5: What marketing initiatives are currently helping The Spanish Group grow?

A5: Current initiatives include telemarketing to companies worldwide, online advertising, referral marketing, and affiliate marketing, along with partnerships with other translation services.

Chapters

00:00  Intro

00:20  Meet Salvador Ordorica

00:55  Scaling the Spanish Group

02:19  Overcoming Operational Challenges

04:31  Expanding Internationally

05:28  Impact of AI on Translation Services

07:32  Connect With The Spanish Group LLC

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