In this episode I sit down with Connor Walberg, and we pull back the curtain on the misunderstood world of SEO for photographers. Our conversation is ful of practical strategies, from debunking the myth of instant SEO success to advocating for patience and the craft of consistent content creation.

Imagine crafting content so compelling that your audience can't help but be drawn to your work. That's what we're exploring—how tailoring your website's narrative to your photography niche can captivate potential clients. Connor offers his insights into niching down and developing cornerstone content that not only pleases Google but also frames your services in the best light.

We share the details of building a robust Google My Business profile, complete with genuine customer reviews. I share the art of gathering these testimonials without setting off any alarms, painting a picture of authentic engagement and community. I also share my Simple SEO Course, a set of tools designed to help photographers focus their SEO efforts and connect with others on the same journey.

Key Takeaways

(00:00 ) SEO Simplified for Photographers

(09:32 ) SEO Focus

(16:09 ) Optimizing SEO for Photography Niche

(28:48 ) Get More Google My Business Reviews

(37:24 ) Early Career Navigation in Unknown Territory

Shareable Quotes

"SEO is, you do all this work and then you're... sitting there and then you're like well, it's not working, I'm going to go do something else. And nine months later, a year later or something like that, all of a sudden you're getting all these inquiries from Google and you don't even really remember why."

"If your homepage says that you do everything, Google's not gonna feature you for everything. They're not gonna say that this generalist is going to be the portrait photographer they recommend over a specific family portrait photographer."

"You turn down what you don't want to make room for what you do want, because if you're spending all your time doing what you don't want, it's only going to lead to more of what you don't want."

Connect with GUEST

Website - https://connorwalberg.com/

Email - connor@singletrackseo.com

Facebook - https://www.facebook.com/connor.walberg/

📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:

https://photobizhelp.com/8things

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⚡️Pic-Time: get a FREE BONUS month with code PHOTOBIZHELP

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❤️SHARE THE LOVE❤️

Rate the PBH podcast here:

https://ratethispodcast.com/pbh

📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:

https://photobizhelp.com/8things

Connect:

☀️ IG: https://www.instagram.com/photobizhelp/

💙 Join our FB group HERE!

🌿 https://photobusinesshelp.com/blog/

Tarot & Clarity Coaching:

☽ https://nataliej.co

☽ https://instagram.com/nataliej.co

About Natalie:

Natalie is founder of Photo Business Help & a Minnesota-based portrait photographer. You can connect & learn all about her here:

https://jennings.photo/aboutme

https://photobusinesshelp.com

https://instagram.com/jenningsphoto

https://instagram.com/photobizhelp

About Audrey:  

Audrey is a Minnesota-based wedding & portrait photographer. You can see her amazing photos and learn all about her here:

www.audreynicolephotography.com

https://instagram.com/audreynicolephotography

Produced by:

FullCast

Mentioned in this episode:

FREE SEO Audit

Show up on Google for the people in your area who need your photo skills!
Instant access to the Simple SEO course with bite-sized video trainings to help you get your site fully optimized and ranking.
Live monthly trainings and SEO cowork/Q+A calls
Get your questions answered, know what to do, when to do it, and why.
Only $30/month
FREE 10-minute recorded site audit for all new members from PhotoBusinessHelp (they can just let me know when they are in and I'll run the audit)

Connor Walberg SEO Audit