In this episode, we dive deep into the dynamic world of digital marketing with Nikki Nash, a marketing expert who is transforming businesses in the most remarkable ways. Nikki's insights are a beacon for photographers eager to understand the digital marketing world.

Her approach, grounded in years of shaping Fortune 100 companies and sprouting tech startups, now serves to amplify the reach and impact of entrepreneurs in the online space. With Nikki's guidance, we unravel the art of captivating an audience in an era where attention is the most coveted currency.

Her warmth and genuine enthusiasm for helping others shine through every topic we explore, from harnessing the visual power of Instagram to creating content that resonates and connects on a human level. As we dissect the intricate dance between strategy and execution, I can't help but feel inspired by the milestones she's helping our listeners achieve in their photography businesses.

Nikki's personal anecdotes, paired with her strategic talent, make for a treasure trove of knowledge that I am so excited to share with you all.

Key Takeaways

(00:00 ) The Importance of Marketing Strategies

(09:55 ) Creating a Marketing Strategy for Photographers

(21:17 ) Marketing Tips for Photography Businesses

(29:02 ) Photography Portfolio and Utilizing Instagram

(35:40 ) Finding and Connecting on Instagram

Shareable Quotes

"Marketing is just building relationships with people who might want to buy what you're selling. It's about listening to people, understanding what they want, and making connections."

"The only barriers we face are those we impose on ourselves. Pursue your passions with the conviction that you have the support you need to succeed."

"Treating clients well ensures they spread your name. It's the exceptional customer experience that creates a ripple effect in the form of organic growth."

Connect with Nikki

Email - nik@nikkinash.co

Website - https://nikkinash.co/

Facebook - https://facebook.com/nashnikki

Instagram - https://instagram.com/nikkinashofficial

LinkedIn - https://www.linkedin.com/in/nikkinash/

Twitter - https://twitter.com/nikkinashco

📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:

https://photobizhelp.com/8things

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Rate the PBH podcast here:

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📸 Get a jump start growing your biz! My free guide outlines the 8 things you NEED to grow:

https://photobizhelp.com/8things

Connect:

☀️ IG: https://www.instagram.com/photobizhelp/

💙 Join our FB group HERE!

🌿 https://photobusinesshelp.com/blog/

Tarot & Clarity Coaching:

☽ https://nataliej.co

☽ https://instagram.com/nataliej.co

About Natalie:

Natalie is founder of Photo Business Help & a Minnesota-based portrait photographer. You can connect & learn all about her here:

https://jennings.photo/aboutme

https://photobusinesshelp.com

https://instagram.com/jenningsphoto

https://instagram.com/photobizhelp

About Audrey:  

Audrey is a Minnesota-based wedding & portrait photographer. You can see her amazing photos and learn all about her here:

www.audreynicolephotography.com

https://instagram.com/audreynicolephotography

Produced by:

FullCast

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