This week in the guest chair we have Jazmin Alvarez, the visionary founder and chief curator of Pretty Well Beauty, a black-owned clean beauty destination that has been redefining the industry since its launch in 2019. As Pretty Well Beauty celebrates its fifth anniversary, Jazmin shares her inspiring journey from a content producer in the fashion and beauty industry to a successful entrepreneur dedicated to making clean beauty accessible and inclusive for all.

In this episode she shares about:

• Believing in Yourself: even when it feels "delusional," and how this mindset has been key to her success 
• Clean Beauty: the deep connection between the products we put on our skin and overall wellness
• Securing Prime NYC Retail Space: the chance encounter that led to becoming the first Black-owned beauty store inside the iconic Oculus 

Highlights Include:

00:00 Intro

03:59 Growing up with clean beauty

09:15 Getting her start in fashion

12:57 Side hustling as a freelancer

17:47 Building Pretty Well Beauty

23:21 Believing in yourself as an entrepreneur

30:10 Importance of clean beauty

38:10 Securing prime NYC real estate

49:54 Journey to profitability 

1:00:00 Tips for entrepreneurs 

Check out episode 418 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Pretty Well Beauty Website: https://prettywellbeauty.com/ 
• Pretty Well Beauty Instagram: https://www.instagram.com/prettywellbeauty 
• Jazmin’s Email: hello@prettywellbeauty.com 
• Chashma: https://chashama.org/ 
• Joe Dispenza Podcast: https://open.spotify.com/show/6P28vDZvRGOftyqrdo4u8S 

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Guest Social Media Info

• Pretty Well Beauty Instagram: https://www.instagram.com/prettywellbeauty 

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