Wedding photographers and videographers, it is time to shift your focus. In this episode of Shifting Focus, John Bunn sits down with educator and photographer Rachel Traxler to talk about why success in this industry goes far beyond just creating pretty photos.

Rachel shares how she built a 6 figure business by leaning into the business side of her brand, from smart branding and marketing strategies to building funnels, creating lead generation tools, and scaling with intention. If you have ever wondered how to attract your dream clients, stand out in a crowded market, and grow a sustainable business, this conversation is packed with insight and practical takeaways you will not want to miss.

Follow Rachel -
* Website: Rachel Traxler Photography & Coaching — https://racheltraxler.com.
* Instagram: @racheltraxler — https://www.instagram.com/racheltraxler/
* Gold Biz Podcast: The Gold Biz Podcast page — https://racheltraxler.com/goldbizpodcast
* Gold Biz Podcast on Apple Podcasts — https://podcasts.apple.com/us/podcast/gold-biz-podcast/id1553374027 

🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM
📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866
Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com

Sponsors and Affiliates:
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bit.ly/4org7pP  - $100 off the first project of $400, promo code JOHNBUNN100
⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn
⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF  - 10% Off discount code: JOHNBUNN10
⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial
⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN
⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E
⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl  Promo Code - JohnBunn25 (25% off any plan for 12 months) 
⭐️ Multiply Media - https://bit.ly/46OdZCe  - 15% off with promo code JOHNBUNN
⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ  - 2 week free trial
⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf  - 30% off
⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj
⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast