In this conversation, Sam Jacobson and John Bunn explore the transformative impact of AI on the wedding industry and small businesses. They discuss the evolution of AI from a novelty to a powerful tool that can enhance business operations, marketing, and client relationships. Sam emphasizes the importance of adapting to AI technology, using it as a team member, and leveraging data to make informed decisions. T

he discussion also highlights practical applications of AI, including recruitment, sales processes, and personal branding, while stressing the need for maintaining the human element in business interactions. 

Visit Sam's Website: https://ideactionconsulting.com/

Sam Jacobson is a business strategist and sales coach who helps wedding professionals fill their calendars with ideal clients at high prices. He’s spent 18+ years obsessing over how to persuade couples to say “yes” - and pay more - with practical approaches using buyer psychology. In 2016, Sam started Ideaction Consulting to help wedding pros grow their businesses. Now they offer sales coaching/training, website copywriting and design, a sales and marketing mastermind for rising stars, and an interactive AI-powered sales skill lab. Last year, Sam partnered with Abby Jiu to open Duet Social Media, an agency for luxury wedding vendors who want strategy and content to drive growth. Check out his podcast, Own Your Business, to hear how you can use the science of sales to reach your full potential. Sam lives in the San Juan Islands, Washington with his family when he’s not exploring the world on walking holidays.

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Chapters 00:00 Introduction to AI in Business and Podcasting 03:44 The Evolution of AI: From Novelty to Necessity 06:55 Understanding AI's Role in the Wedding Industry 09:41 Practical Applications of AI for Wedding Professionals 13:01 Navigating AI: Skills and Strategies for Success 15:48 Leveraging AI for Recruitment and Client Insights 18:56 The Future of AI in Business and Personal Branding 21:54 Conclusion: Embracing AI for Growth and Success 37:35 Navigating AI's Role in Business 40:17 The Human Element in AI Utilization 43:30 Embracing Technology Without Losing Personal Touch 46:33 The Future of AI in Business