DiscoverMedia Captain Digital Marketing Podcast43: Google Shopping Gold
43: Google Shopping Gold

43: Google Shopping Gold

Update: 2020-09-09
Share

Description

In episode 43, Jason and Stefanie hit on everything and anything Google Shopping. 



  • What differentiates Google Shopping from PPC and other marketing channels.

  • The value of Search Terms within Google Shopping

  • How DermWarehouse leverages Google Shopping 

  • How ParkPerfection leverages Google Shopping 

  • Understanding your Google Shopping Feed 

  • Cleaning up your Google Shopping Feed 

  • Critical thinking needed for high-level strategy for Shopping 

  • Importance of mobile bid adjustments 

  • Different types of bidding (Manual CPC, Max Clicks, Target ROAS, etc) 

Comments 
In Channel
60: 11 Marketing Items [eCommerce Edition]

60: 11 Marketing Items [eCommerce Edition]

2021-11-2821:21

Episode 59: Facebook eCommerce Retargeting

Episode 59: Facebook eCommerce Retargeting

2021-11-2620:16

Episode 58: 11 Marketing Items (11.14.21)

Episode 58: 11 Marketing Items (11.14.21)

2021-11-1428:45

Episode 57: 11 Marketing Items

Episode 57: 11 Marketing Items

2021-10-2526:58

56: More Page 1 Ranking for Businesses?

56: More Page 1 Ranking for Businesses?

2021-10-1717:49

Episode 55: Google's Continued Dominance over Bing

Episode 55: Google's Continued Dominance over Bing

2021-10-0413:55

Episode 54: Starting a Subscription Box Service & Toast's IPO

Episode 54: Starting a Subscription Box Service & Toast's IPO

2021-09-2520:38

Episode 53: Amazon/NFL Sunday Ticket, Duplicate SEO Content, Facebook Glasses, Local TV Ads, Buy Now Pay Later, William Sonoma eCommerce & URL Structures.

Episode 53: Amazon/NFL Sunday Ticket, Duplicate SEO Content, Facebook Glasses, Local TV Ads, Buy Now Pay Later, William Sonoma eCommerce & URL Structures.

2021-09-1819:05

Episode 52: Google Responsive Search, Intuit and MailChimp, Zoom Shares Dropping, Social Media Keys to Success, QR Codes, TikTok Marketing for B2B and Due Diligence when Acquiring a Business.

Episode 52: Google Responsive Search, Intuit and MailChimp, Zoom Shares Dropping, Social Media Keys to Success, QR Codes, TikTok Marketing for B2B and Due Diligence when Acquiring a Business.

2021-09-0525:01

51: Moving Into a Warehouse Space for eCommerce

51: Moving Into a Warehouse Space for eCommerce

2021-04-0423:49

50: How to Turn an Idea Into a Business

50: How to Turn an Idea Into a Business

2020-11-0827:17

49: Black Friday/Cyber Monday (Behind the Scenes w/Stef)

49: Black Friday/Cyber Monday (Behind the Scenes w/Stef)

2020-11-0120:16

48: The Breakup from Media Captain & Formation of DermWarehouse

48: The Breakup from Media Captain & Formation of DermWarehouse

2020-10-1941:25

47: Importance of Writing for Digital Marketing

47: Importance of Writing for Digital Marketing

2020-10-1320:25

46: Jason walks through 1st call w/prospective Client

46: Jason walks through 1st call w/prospective Client

2020-10-0323:57

45: Interview w/Noxgear Co-Founder Tom Walters

45: Interview w/Noxgear Co-Founder Tom Walters

2020-09-2742:17

44: 10 Rapid Fire Questions

44: 10 Rapid Fire Questions

2020-09-1929:24

43: Google Shopping Gold

43: Google Shopping Gold

2020-09-0930:40

42: Interview w/ ShipHero CEO Aaron Rubin

42: Interview w/ ShipHero CEO Aaron Rubin

2020-08-2040:00

41: Great PPC Advertising Copy

41: Great PPC Advertising Copy

2020-08-1327:08

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

43: Google Shopping Gold

43: Google Shopping Gold

The Media Captain