Episode 58: 11 Marketing Items (11.14.21)
Update: 2021-11-14
Description
Below are the 11 marketing items we cover in episode 58:
- Google is changing the name of Google My Business to Google Business Profile.
- In order to understand SEO, you need to understand what Google likes and dislikes.
- Broad Match Keyword Bidding can lower your cost per click and drive higher quality traffic to your site.
- If you have low quality content (duplicate and thin content) on your site, this can cause more harm than good.
- We do a deep dive into Klaviyo and combining email and text message flows
- The best things in life don't have to be the most expensive. Nike's swoosh was created in 1971 for $35.
- We discuss our love of SEMRush and where their stock price is as of this recording.
- We discuss Park Perfection, the skincare line we acquired and developed and the importance of branding.
- Jason reveals his two favorite podcasts (Outside of The Media Captain podcast, of course).
- Should you be bidding on your competitors keywords?
- Internal linking experiment that worked for someone else that makes complete sense.
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