Here’s something I’ve said to three different clients just this week:

It might not be a logical decision.

(At least not in the way that you think).

So, today, I want to expand on that a bit – I want to talk about three main weaknesses that our logical brain can have in some kinds of decision-making. Then, I’m going to talk about what we can consult instead.

And finally, I’m going to flesh out that second thing - “at least not in the way that you think.” Because there is a funny way in which non-logical decisions actually are more logical than we expect.

So if you are already tempted to not listen to this episode because you are on “team logic” - stick around, you might be surprised at where we end up. Given that I’ve said this to so many clients recently, I have a hunch that probably some of you out there, who are not my clients, need to hear it, too.

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