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Overview
In this conversation, Rob interviews Brandon Fougnies, the owner of Strict Vision Athletics, a gym with a superhero theme. They discuss Brandon's personal strength history, the origin of the superhero theme in his gym, and the difference between public gyms and private studios. Brandon emphasizes the importance of finding a coach who is invested in their business and committed to producing results. They also touch on the connection between superheroes and real-life athletes, highlighting the role of genetics and the dedication required to excel in sports. Brandon Fougnies discusses the importance of internal motivation and doing things for oneself rather than seeking validation from others. He also talks about the challenges he faced when transitioning from working with elite athletes to the general public and becoming a gym owner. Collaboration and the power of partnerships are highlighted as key factors in his success, particularly in terms of marketing and content creation. Fougnies emphasizes the value of diverse revenue streams and the benefits of being a media company. He shares his long-term goals, including partnering with Marvel and training high-profile clients for free. The conversation concludes with a discussion on the importance of consistency in training and the availability of free resources like YouTube for learning new movements.

Chapters

• (0:00 ) Introduction and Background


• (3:55 ) Branding and Unique Tone(9:16 ) Working with NFL Athletes


• (13:46 ) Public Gyms vs. Private Studios


• (23:13 ) The Power of Internal Motivation


• (24:38 ) Challenges of Transitioning to a Gym Owner


• (26:20 ) The Importance of Collaboration


• (27:23 ) Utilizing Social Media Marketing


• (31:21 ) Long-Term Goals: Partnerships and Training


• (35:21 )The Value of Consistency and Learning