Simon Powell is the Managing Director of Luxe Aquatics, the market leader in designing and creating large-scale luxury aquariums. With a passion for combining cutting-edge design and marine expertise, Simon has positioned Luxe Aquatics at the forefront of bespoke aquatic installations, delivering statement features for high-end residential, commercial, and hospitality spaces.

Simon shares how his company began almost by accident when a decorative fish tank in a furniture shop drew unexpected interest, eventually evolving into a full-scale luxury brand during lockdown. Today, Luxe Aquatics partners with specialized manufacturers to build massive acrylic aquariums while Simon’s team handles the creative design, renders, and project management. Every installation blends art and science while also managing the high expectations of wealthy clients.

Simon discusses growing Luxe Aquatics internationally to Spain and Dubai, emphasizing his focus on quality, learning, and hiring talented specialists who share his passion for the craft. He also reflects on fatherhood’s influence on his business approach, noting that it’s reshaped his priorities and sense of legacy. His advice to aspiring entrepreneurs is to start before everything feels perfect and learn along the way, summed up by his favorite motto: “If you’re going to miss the bus, miss it running.”

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What’s Inside:

• How Luxe Aquatics became a leader in bespoke aquarium design
• Lessons in scaling a creative business without losing focus
• How fatherhood reshaped Simon’s view on work and legacy

Mentioned in this episode:

LuxeAquatics.com
Luxe Aquatics on LinkedIn
Create the Solution on LinkedIn
Luxe Aquatics on Instagram
Luxe Aquatics on Facebook