DiscoverBuilding the Biz#50: The Frequency of Authenticity with Jaime Holm
#50: The Frequency of Authenticity with Jaime Holm

#50: The Frequency of Authenticity with Jaime Holm

Update: 2025-10-28
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Description

Jaime Holm is the Founder & VP of Design at Tinker Tin, a $20M+ zero-debt manufacturing company that builds large-scale retail displays for brands like Boot Barn, Red Bull, and Coachella. What began in 2012 with a single vintage trailer rental has grown into a multi-facility operation across California and Mexico. A freedom-motivated entrepreneur with a knack for trusting her gut, Jaime has built Tinker Tin without formal business training, outside investment, or even marketing—proving that intuition, values, and resilience can scale into something extraordinary.

Jaime reflects on the power of curiosity and authenticity in both business and life, emphasizing how staying grounded through nature, faith, and family has guided her decisions. She discusses how questioning norms led Tinker Tin to shift manufacturing from China to Mexico, improving quality and resilience, and how empathy and psychology drive her human-centered design approach.

Looking ahead, Jaime shares her plans to launch a direct-to-consumer product line that brings Tinker Tin’s “beauty at scale” philosophy to smaller retailers. If you’re an aspiring entrepreneur, Jaime urges you to know your “why,” trust your inner voice over noise, and focus on impact rather than personal legacy.

Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. RISE is not an affiliate or subsidiary of PAS or Guardian. This podcast is for informational purposes only. Guest speakers and their firms are not affiliated with or endorsed by PAS, Guardian, or RISE and opinions stated are their own. Guardian, its subsidiaries, agents and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. 8379243.1 Exp. 10/27

What’s Inside:

  • How Jaime grew Tinker Tin into a $20M zero-debt company
  • How empathy, psychology, and authenticity shape Jaime’s design process
  • Why Jaime uses intuition and curiosity to guide big decisions

Mentioned in this episode:

TinkerTin.com
Tinker Tin on Instagram
Tinker Tin on LinkedIn
Tinker Tin on Pinterest

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#50: The Frequency of Authenticity with Jaime Holm

#50: The Frequency of Authenticity with Jaime Holm

Shane Bauman