494 - The Hard Truth About Sweet Mash with Bryan Smith of Hard Truth
494 - The Hard Truth About Sweet Mash with Bryan Smith of Hard TruthUpdate: 2024-12-26
Description
You want to hear about sweet mash whiskey? Well, this is the episode for you. We first got introduced to Hard Truth a few years ago and when we tried their rye, we were floored. It only took a small amount of time for many others to find out and now Hard Truth has become a recognizable name in the world of crafy whiskey. Their Master Distiller, Bryan Smith, joins the show to talk about their beginnings and how a conversation with Shane and Pat from Wilderness Trail put them on a path to be known as the purveyors of sweet mash rye whiskey.
Show Notes:
Show Notes:
- The Story of Hard Truth Distilling
- The Sweet Mash Technique
- Visitor Experience and Brand Growth
- Diversifying the Product Portfolio
- Navigating Market Confusion in Whiskey Branding
- The Origin of the Hard Truth Name
- Balancing Tradition and Innovation
- The Importance of Authenticity in Whiskey
- Challenges of Distribution and Market Penetration
- The Role of the Master Distiller
- Future Trends and Market Positioning in Whiskey
- Support this podcast on Patreon
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