What if the fastest way to grow your author visibility had nothing to do with social media? 

Allison Lane is joined by podcast pitching expert Alice Draper, who shares why landing podcast interviews is one of the most effective book promotion strategies for authors. And how you can start pitching yourself even if you don’t have a book yet.

If you want to reach more readers, position yourself as an authority, and make podcast guesting part of your book launch strategy, this episode is packed with practical insights you can apply right away. Tune in and learn how to pitch smarter, show up better, and grow your audience through podcasts.

In this episode, Allison and Alice discuss:

• [0:00 ] Why podcast guesting is more effective than social media for authors
• [2:00 ] The biggest mistake authors make when pitching themselves
• [6:00 ] What makes a great interviewee that hosts love to invite back
• [8:00 ] How to find podcasts that actually want to hear from you
• [11:00 ] Essentials of a strong pitch (and what to avoid)
• [15:00 ] Why a clear strategy beats a “spray and pray” approach
• [18:00 ] How to craft a simple, effective call to action
• [20:00 ] The truth about time, priorities, and pitching consistently
• [24:00 ] Why podcasting only works if it feels good for you

Alice Draper is the founder of Hustling Writers and host of My Rejection Story, where bestselling authors share how setbacks shaped their success. She’s on a mission to make publicity accessible, has placed clients on top 0.5% podcasts, and her work appears in HuffPost, Business Insider, VICE, and Refinery29.

Resources Mentioned:

• Alice Draper’s Website: https://hustlingwriters.com/ 
• Alice Draper’s Pitch Template: https://hustlingwriters.com/template/ 
• Connect with Alice on IG:https://www.instagram.com/alicedraper/ 

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