Many authors believe a publicist or publisher will guarantee sales, but the truth is, your book’s success depends on you. In this episode of The Author’s Edge, Allison Lane and Marissa Eigenbrood of Smith Publicity share the essential foundations every nonfiction author needs before investing in publicity. From building a platform and creating an author-centered website to choosing the right social media channel, this conversation gives you the tools to set up lasting visibility and momentum.

If you want your book to be more than a launch-day splash, tune in for practical strategies to grow your audience and make publicity work for the long haul.

In this episode, Allison and Marissa discuss: 

• [00:01 ] Why publicity is only one slice of book marketing
• [00:04 ] What “platform” really means for authors
• [00:08 ] The website mistake that stalls publicity efforts
• [00:12 ] Why your name—not your book title—should be your brand
• [00:16 ] How to focus on the right audience without diluting your message
• [00:19 ] Why publication day is just the beginning
• [00:22 ] How hybrid and self-published authors can land major media
• [00:25 ] The mindset shift: book costs as business investments
• [00:27 ] Why contributor content can be more powerful than features

Marissa Eigenbrood, President of Smith Publicity, is a passionate advocate for authors, specializing in crafting long-term publicity strategies that transform literary voices into influential, enduring brands.

Resources Mentioned:

• Smith Publicity Website: https://www.smithpublicity.com/
• Smith Publicity Podcast: https://www.smithpublicity.com/podcast/
• Connect with Marissa on LinkedIn: https://www.linkedin.com/in/meigenbrood/ 
• Book Reco: 
  • Quick Confidence: Be Authentic, Boost Connections, and Make Bold Bets on Yourself by Selena Rezvani: https://bookshop.org/a/55773/9781038707833 
  • Quick Leadership: Build Trust, Navigate Change, and Cultivate Unstoppable Teams by Selena Rezvani: https://bookshop.or

Get Allison's free Author Content Calendar at https://lanelit.com/content  Instant Access: Get immediate access to a year's worth of content and start boosting your online presence today. 

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