5 SPICED lessons that changed how Diederik leads Sales Teams
Update: 2025-12-02
Description
In this episode of the Nobel Podcast, Vladan sits down with Diederik Smit, Head of Sales at Temper, to discuss the key differences between platform sales and software sales, how to sell a vision instead of just features and what it takes to build a scalable, high-performing sales organization.
Diederik shares how his team won the SPICED Award for Growth Acceleration, how he implemented the Winning by Design SPICED methodology across sales, customer success and marketing. And why full-cycle Account Executives (AEs) outperform traditional SDR/AE setups.He also dives into hiring strategies, coaching principles and explains why (contrary to popular opinion) outbound is definitely not dead.
Enjoy our brand new episode!
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