5 Steps to Build Your Social Engagement Strategy Without a Big Team: Care Chat
Description
You don’t need five people to care about your customers on social, you just need a plan.
In this Care Chat episode, I’m answering a question inspired by my recent interview with Ben from King Arthur Baking: How do you build an engagement team when you’re flying solo?
I break down the 5-step system we use at B Squared Media to help brands create proactive, high-impact social care programs—even if you’re a team of one. From auditing your inbound channels to tracking ROI on conversations, this episode is all about starting where you are and proving the value of social.
You’ll learn:
- Why reactive engagement is still a starting point
- How to build a response matrix that sets the tone
- Tools to help you flag urgency (without going enterprise)
- Why you MUST engage like a human (yes, daily!)
- How to track gain/retain conversations for ROI
Whether you’re running solo or growing your team, this one’s for you.
Mentioned in This Episode:
- Agorapulse for prioritizing DMs and urgent messages
- Visit brookesellas.com for speaking inquiries + CX insights
👉 Book a brainstorm and let’s talk about turning your DMs into dollars: https://bsquared.media/contact
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