I know the age-old adage of never look a gift horse in the mouth, but with customer success stories - or as you may know them, testimonials or case studies, you’re doing exactly that. 

Sharing the story of your happy customer, talking about the transformation they’ve gone through working with you or buying your product, this is stuff that’s never going out of style. You can literally use it over and over again - and the best thing is, you’re not creating content from scratch. It’s all coming from your customer. 

Here are five steps to using customer stories:

1. Identify the right customer stories.


2. Create compelling case studies.


3. Use different formats like written case studies, video testimonials, or podcasts.


4. Integrate case studies into your website


5. Share on social media and email marketing

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters, too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing