Here's the game-changing idea: Consider storytelling as the icing on your business cake, enhancing the great work you already do to market it rather than thinking of it as a one-time, overwhelming endeavour. 

Sprinkling stories throughout your content can:

• Make your content more personal and human, encouraging engagement.


• Differentiate yourself by providing insight and a compelling reason to work with you.


• Enable your audience to imagine the experience of working with you or using your product, immersing them in the difference it could make.

I offer three practical tips for creating engaging content:

1. Talk directly to your audience, addressing their known needs to make them feel seen and heard. If you're unsure about your audience, listen to previous episodes for tips on understanding them.


2. Use a simple storytelling structure, like "Once upon a time," or reimagine a popular story with your customer as the main character, with you as their guide.


3. Incorporate emotional and sensory words to paint a vivid mental picture for your audience.

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters, too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing