In this inspiring episode of the Small Business Big Visibility podcast, host Jason McKenzie sits down with Sandra Daffer, owner of Hawaiian Built Roofing https://www.hawaiianbuiltroofing.com/ — a family-run roofing company in Boise, Idaho, that has grown from a husband-and-wife team to a thriving multi-generational business. Over the past 20 years, Sandra and her family have built a reputation for excellence in both residential and commercial roofing, while prioritizing customer relationships over pure profits.

💡 What You’ll Learn in This Episode:

• The Power of People-First Business: Discover how focusing on customer relationships (instead of just transactions) became a game-changer for Hawaiian Built Roofing.


• Family Business Success Tips: Learn how Sandra transitioned from a two-person operation to a family-driven enterprise with her kids and daughter-in-law on the team.


• Key Lessons for Small Business Owners: From hiring a bookkeeper to saying “yes” to more opportunities, Sandra shares the biggest mistakes she made and the lessons that propelled her business forward.


• The Role of Community & Networking: Find out how Sandra uses both online and in-person networking to grow her business and support other small businesses in the Boise area.

🔑 Key Takeaway: Building authentic customer relationships doesn't just result in happy customers — it builds long-term loyalty and generates more referrals. Plus, Sandra shares how building a community presence online AND offline can take your visibility to the next level.

🚀 Why You Should Listen:
Whether you're a small business owner, a solopreneur, or part of a family-run operation, this episode is packed with wisdom on leadership, community building, and smart business growth. Sandra's relatable journey — from starting with nothing to running a family empire — will leave you inspired to tackle your own entrepreneurial goals.

👉 Don’t Miss Out! Subscribe to the Small Business Big Visibility podcast for more inspiring interviews and actionable strategies to grow your business.

📢 Liked this episode? Share it with a fellow business owner who needs a little extra encouragement today!

#SmallBusiness #FamilyBusiness #Entrepreneurship #RoofingBusiness #BusinessGrowth #SmallBusinessTips #Networking #HawaiianBuiltRoofing