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Small Business Big Visibility

Small Business Big Visibility

Author: Jason McKenzie

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Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue.

Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom.

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304 Episodes
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What does success really look like for you? For some, it is financial freedom. For others, it is strong relationships, good health, or lifelong learning. The truth is you cannot always chase every kind of success at once.In this video, I share a story from Lake Powell that shifted my perspective on comparison and jealousy. Instead of wishing for someone else’s life, we can choose what kind of success matters most to us and focus our energy there.You will discover why success is about tradeoffs, how to stop measuring yourself against others, and how to start defining your own version of a fulfilling life.Take a moment today to ask yourself: What do you really want to succeed in?
Discover why so many business owners feel trapped in the daily grind and how a shift in perspective can change everything. This video explores key ideas from E Myth Revisited and why the right mindset is essential for moving from chaos to clarity.You’ll learn how small, simple steps can help you transition from doing all the work yourself to leading a business that runs smoothly even when you step away. We break down the dangers of trying to shift too quickly, the importance of systems, and how to start building checklists and training tools that actually work.If you’re ready to stop putting out fires and start building a business that gives you freedom instead of stress, this breakdown will point you in the right direction. Watch now and start taking your first baby steps toward real business freedom.
In this video, we explore how something as simple as a rose hip reveals powerful truths about change and business growth. Once essential and everywhere, rose hips faded as the world evolved, offering a clear parallel to how tools, technologies, and practices shift over time.You’ll hear stories ranging from Alaskan miners relying on rose hips for nutrients to the disappearance of older communication methods and labor practices. Through these examples, the video shows how new innovations like AI and robotics open fresh opportunities rather than eliminating them.This is a reminder that change is constant, opportunity expands, and adaptability is the key to thriving. Watch to learn the deeper meaning behind the rose hip principle.
This video explores how customers decide what a product or service is worth and why their perception often shapes pricing more than the actual value delivered. You will learn how industry standards, sales process length, and buying context influence what people are willing to pay.We break down real examples from everyday shopping to high ticket sales, showing how time investment and emotional engagement impact a buyer’s sense of value. You will also hear how subtle psychological factors and pricing options can shift customer decisions without them even realizing it.Watch to gain a clearer understanding of how buyers think, how your pricing fits into their perceptions, and why delivering real value on the back end matters more than anything.
This video explores why personal growth and emotional healing play such a critical role in small business success. When fear, past hurt, or distrust shape how we connect with others, those same patterns often show up in the way we run our businesses.You’ll hear why humans naturally seek connection, how past experiences can push us into isolation, and why rebuilding trust matters for growth. The video also highlights how small, consistent steps can help reshape old beliefs and open the door to new, healthier interactions.As you level up personally, your business follows. Watch to understand how shifting your mindset, embracing gradual change, and challenging old fears can lead to the business you’ve been striving for.
In this episode, Jason sits down with Jen Hardy to explore how she rebuilt her life, her creativity, and her career by rethinking expectations. From years of chronic illness to an unexpected YouTube breakthrough, Jen shares the story behind her reinvention and why she believes anyone can create impact at any stage of life.Jen explains how her shower thought videos went viral after years of slow growth, how embracing authenticity changed her trajectory, and why she continues to help others challenge the limits placed on them. She also opens up about balancing family, creativity, and health while building a brand that serves creators and uplifts voices often overlooked in the media space.The conversation also covers Jen’s upcoming event, Wave of Influence, where podcasters, YouTubers, and media professionals come together for genuine connection and collaboration. If you are looking for inspiration, clarity, or permission to rethink what’s possible, this episode delivers.Learn more about Jen and everything she’s building:Jen Hardy website: https://jenhardy.netWave of Influence event: https://waveofinfluence.comYouTube channel: https://www.youtube.com/@thejenhardyWatch now and discover how Jen is helping creators rewrite expectations and step into their next chapter.
Discover how purpose and motivation shape the way you show up each day. This video explores why being a morning person or a night owl often has less to do with wiring and more to do with what you’re excited to pursue.Hear how passion, goals, and meaningful pursuits influence your habits, your sleep patterns, and the energy you bring to your life. Learn why documenting your goals and breaking them into clear steps can keep you moving forward with intention.If you’re ready to rekindle motivation and stay focused on what matters most, watch now and get inspired to use your purpose to power your day.
Discover why so many entrepreneurs connect deeply with the traits and challenges described in Living with ADHD by Thom Hartmann. This video explores the patterns shared by countless small business owners who feel like they operate differently from the so called norm.Learn how ADHD characteristics show up in everyday business life, from idea overload to last minute productivity surges, and why these behaviors often tie back to dopamine needs. You will hear how the book breaks down both the struggles and the strengths behind these traits, offering strategies for turning common negatives into powerful advantages.Whether you have ADHD, work with someone who does, or simply want to understand why entrepreneurs think differently, this breakdown of Hartmann’s updated edition offers valuable insight. Watch now to see why this book resonates so strongly with small business owners and how it can open the door to new tools and opportunities.
In this video, I share a real experience that shows how quickly a loyal customer can be lost when a company mishandles a price increase. After five years on the same plan, my rate suddenly more than doubled without any notice and with reduced benefits, leaving me questioning the company’s decisions and communication.You’ll hear the full story, how it felt from the customer side, and why even one poorly handled change can break long term trust. If you make pricing decisions in your business, this is a reminder to stop and look at those choices through your customer’s eyes.Watch to consider how you might respond in this situation and to rethink how your own business communicates value and change.
What can a classic Kenny Rogers song teach us about modern marketing? A lot more than you might expect. In this video, we break down how The Gambler uses powerful storytelling to pull listeners into a journey and why that same approach can transform the way you communicate with customers.You’ll see how tapping into your audience’s real experiences, emotions, and frustrations creates instant connection. Just like the gambler offering hard earned wisdom, your message becomes more compelling when you show customers that you truly understand where they are and where they want to go.This is about more than selling. It’s about guiding. When you can reflect your customer’s struggles with clarity and then match those struggles to a solution that genuinely helps, people perk up, pay attention, and trust you more. Dive in and discover how smarter storytelling can help your business stand out and win loyal customers.
Reaching your goals rarely happens in a perfect straight line. This video explores why detours, delays, and course corrections are a natural part of the journey and often the fastest way to get where you want to go.You’ll hear a real story about a flight that was almost never on course and how the same thing happens in life and business. When you stop waiting for the perfect path and start taking action, you build the momentum and clarity you need to move forward.If you feel stuck or unsure of the next step, this message will remind you that motion creates progress. Start moving and let each step reveal the next. Watch now.
This video explores how fear often has less to do with what is in front of you and everything to do with the past experiences shaping your reactions. Using a simple shirt example, you’ll see how thoughts, emotions, and judgments often come from old memories rather than the moment itself.Learn why certain triggers feel so strong, how past events can silently pull you like strings, and why recognizing these patterns is the first step to freedom. This story shows how quickly your mindset can shift once you understand where your fears began.If you have goals you aren’t reaching or struggles that keep repeating, this message will help you look inward and identify what needs to change. Watch now and start cutting the strings that no longer serve you.
Learn why successful holiday promotions require more than last minute discounts. This video breaks down how big retailers plan ahead, understand customer behavior, and use that knowledge to attract shoppers who weren’t planning to buy.You’ll hear why small business owners need a real strategy, not just a quick sale, and why promotion matters more than price. The script explains how to reach new customers through your existing list, referral partners, and the channels where your audience already spends time.If you want your holiday sale to perform, start early, plan well, and focus on getting your offer in front of people who don’t already know you. Watch to understand the right way to set up a holiday promotion.
Discover why so many local businesses struggle to differentiate themselves in crowded markets. This video breaks down the common misconceptions owners have about what makes them unique and why customers see things differently.Learn what your customers actually care about, how their priorities differ from yours, and why simply being a local business isn’t the selling point many believe it is. You’ll see how trust, speed, quality, and alignment with customer expectations truly shape buying decisions.Watch to better understand your customers, refine your message, and start positioning your business in a way that genuinely sets you apart.
Are you feeling lost in the daily chaos of your business? This video breaks down the most common mistakes owners make when hiring their first employee and why the usual approach often leads to risk, stress, and stalled momentum.Discover why hiring full time operations or full time sales help can create unexpected pitfalls, and learn how a simple time audit can reveal what support you actually need. You’ll see why starting small with part time help is often the safest and smartest path forward.Watch to understand how to hire in a way that protects your customers, reduces risk, and gives you more leverage as a business owner.
In this episode, we explore how entrepreneurs can tell when it’s the right moment to start building processes and when doing so can actually slow down early growth. Many new business owners feel the excitement and overwhelm of limitless possibilities, but not every problem is solved by creating systems.You’ll learn why startups often need discovery before documentation, how to identify the real bottlenecks in your business, and why focusing too early on processes can distract from the urgent priority of finding customers and proving your offer.We also break down the signs that it is time to introduce processes, especially when tasks repeat or you need to hand off responsibilities with clarity and consistency.Watch to understand how to balance exploration with structure so you can grow with confidence and build processes at the moment they truly matter.
In this video, we explore why gratitude can feel so much harder than focusing on problems and why our brains are naturally wired to spot threats first. You’ll hear practical examples of how people build simple moments of thankfulness into their day and why these small habits make such a big difference.Learn how consistent gratitude practices can shift your mindset, improve your happiness, and even make life’s challenges feel less heavy. You’ll also discover how serving others can act as a back door into feeling more grateful.Watch to reflect on your own habits, choose a few gratitude strategies to implement, and see how your life changes over time.
Discover why the people around you often struggle to understand your goals, dreams, and direction. Using the powerful metaphor of glasses and prescriptions, this video explains why your vision is unique to you and why others cannot see the world the same way you do.Learn why sharing your vision too early or with the wrong people can create confusion, frustration, and doubt. You will also see how describing your vision through someone else's perspective can make all the difference in helping them understand what you are trying to build.This message invites you to reflect on your own purpose and clarify the vision you want to pursue. When you understand your own prescription, you unlock direction, confidence, and momentum in your business and your life.
Success in business looks different for everyone, and this video helps you uncover what it truly means for you. Whether you dream of building a massive company or simply want a business that supports the life you enjoy, defining success with clarity is the first step.Learn how to identify the problems you solve, understand what your business really provides, and rethink the way you talk about your work. This video breaks down why slowing down to define your goals and your value leads to better decisions, better communication, and a more focused business.Take a moment to reflect on your own definition of success and what your business is really built to do. Watch now and gain the clarity that guides stronger choices and a more aligned path forward.
In this video, we explore what happens when your emotions tell one story but your mind knows something different. Through real personal experiences, you’ll see how emotional triggers, fear, and unexpected conflict can create internal collisions that stall progress and drain energy.You’ll hear how a difficult business relationship and public accusations exposed deep emotional reactions that didn’t line up with reality. These moments became a turning point, revealing how unresolved internal conflicts can impact decision making, confidence, and the ability to move forward.If you’ve ever felt stuck, drained, or disconnected between what you feel and what you know, this message will help you recognize those internal barriers. Watch now to understand how awareness, growth, and proven emotional techniques can open the door to greater clarity and momentum in your business.
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