293: The Right Way to Run a Holiday Promotion
Update: 2025-12-03
Description
Learn why successful holiday promotions require more than last minute discounts. This video breaks down how big retailers plan ahead, understand customer behavior, and use that knowledge to attract shoppers who weren’t planning to buy.
You’ll hear why small business owners need a real strategy, not just a quick sale, and why promotion matters more than price. The script explains how to reach new customers through your existing list, referral partners, and the channels where your audience already spends time.
If you want your holiday sale to perform, start early, plan well, and focus on getting your offer in front of people who don’t already know you. Watch to understand the right way to set up a holiday promotion.
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