50: Only Do Marketing That Works with Derek Champagne
Description
It is easy to get caught up in the act of swiping your card and not really knowing why only to end up with a product you’ll realize later you didn’t even want. Marketing and pretty packaging can be deceiving, but bad marketing can make or break a good product.
Whether you want to be selling your products, or simply being certain you’re spending your money wisely, Derek Champagne, author of “Don’t Buy a Duck”, has two decades of marketing experience that will help you learn how to properly identify and implement good marketing techniques for your business. Tune into this episode of The 1% Edge with your host Susan Solovic if you want to stop wasting money and see how you can avoid buying a duck.
Show Highlights:
- Inspiration for the book
- Avoiding pitfalls of improper marketing
- Understanding your environment
- Understanding why you’re doing it
- Free resources that provide data
- Finding your target customer
- Watching for engagement
- Commitment
- Brands Bermuda triangle
- Building a brand personality
- Making an emotional connection with the customer
- Keeping customers engaged
Resources:
LINKEDIN: Derek Champagne
United States
