#51 Caroline Seton, Co-Founder & Head of Growth, Forest
Update: 2025-06-18
Description
Forest, one of the leading bike-sharing operators in London with over 9,500+ e-bikes on the streets. Flexibility,revenue diversification and even re-branding has been on the radar. Caroline Seton, Co-Founder & Head of Growth sits down and discusses the jo
With a passion for the environment and policy, Caroline Seton Co-founded Forest along with Agustin Guilisasti and Michael Stewart. Fast forward four years and together they’ve successfully gained market share in the city of London, borough by borough. Not only has their 10-free minutes without any fuzz and effort enabled the green movement, but has had the cyclists of London raving for more as their bike-sharing offering has expanded from 800 to over 9,500. Moreover, Caroline shares everything about their ‘devil in the detail’ market strategy to how they’ve gone on to build an ad-tech first platform on top of ours; what kind of challenges lie ahead and what metropolitan city is next on their green agenda.
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