#65 Martin Trillig, Managing Director of book-n-drive carsharing
Update: 2025-10-17
Description
A deep dive into book-n-drive’s journey, growth, and lessons from over two decades in shared mobility.
Takeaways
- Martin Trillig has been in the shared mobility industry for over 20 years.
- book-n-drive started with 70 cars and has grown to over 1,000 cars.
- The company focuses on providing cars for people who want to drive but not own a vehicle.
- Collaboration with city-owned housing companies has been crucial for growth.
- Operational challenges include rising costs and managing a diverse fleet.
- Fraud prevention is a significant concern in the car sharing industry.
- Customer experience and engagement are vital for retention.
- Simplicity in the business model is essential for success.
- The competition primarily comes from personal car ownership.
- Future growth will focus on understanding customer needs and expanding product offerings.
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