#52 - The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand

Update: 2021-06-07

Description

Barbra Streisand's music legacy is undeniable! But she is also credited with helping create a social phenomenon every marketer should know: The Streisand Effect.

According to The Economist, The Streisand Effect occurs when “efforts to suppress a juicy piece of online information can backfire and end up making things worse for the would-be censor.”

We've seen countless examples of this in pop culture, but also surrounding important public service announcements.

Are your communication efforts backfiring on you? Learn more in this episode!

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#52 - The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand

#box-pro-ellipsis-175980937711391{-webkit-line-clamp:2;}#52 - The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand

#52 - The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand

Brianne Fleming

#52 - The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand