DiscoverMaking the Brand | Marketing with a Pop Culture Twist#60 - How the Boy Band Wars Can Boost Your Social Media Engagement
#60 - How the Boy Band Wars Can Boost Your Social Media Engagement

#60 - How the Boy Band Wars Can Boost Your Social Media Engagement

Update: 2022-06-06
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Declaring your side of the boy band wars was one of the main ways millennial girls around the world expressed themselves. The question of ‘Backstreet Boys or *NSYNC’ sparked impassioned debates at every slumber party.


So what does this have to do with marketing? Well, giving your audience a a way to express their allegiance is sure to boost social media engagement. 


Check out this episode that introduces 'See and Choose' content and dives into the science of System 1 and System 2 thinking.


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#60 - How the Boy Band Wars Can Boost Your Social Media Engagement

#60 - How the Boy Band Wars Can Boost Your Social Media Engagement

Brianne Fleming