Most businesses expect AI to cut content costs in half and triple output. That fantasy rarely survives contact with reality.

In this episode of Marketing Speak, I sat down with Eric Enge—founder of Pilot Holding, my co-author on all four editions of The Art of SEO, and author of Using Generative AI for SEO—to discuss what actually works with AI in marketing.

Eric has built and sold four companies, including the award-winning Stone Temple Consulting. His latest insights cut through the AI hype to reveal sustainable strategies:

✅ Why 25-30% efficiency gains (not 4x productivity) is the realistic target 

✅ What large language models do exceptionally well vs. where they consistently fall short 

✅ Why link building isn't dead and multi-channel presence matters more than ever 

✅ How covering low search volume topics demonstrates true expertise 

✅ The real truth about Google's "just create great content" advice

If you're tired of empty AI promises and want strategies that deliver real results, this conversation will recalibrate your approach.

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/525.