528. Discover Your Why with Dr. Gary Sanchez
Update: 2025-11-19
Description
When your brand sounds like, "Yeah, we do that too," you disappear into the noise.
In this episode of Marketing Speak, I talk with Dr. Gary Sanchez, creator of the WHY.os Discovery, a framework built from hundreds of thousands of assessments and millions of data points to decode why people do what they do.
We unpack how to:
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Turn your WHY into a clear, compelling brand message
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Hire and promote based on natural motivation, not just résumés
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Build teams who love their roles instead of burning out in them
If you want more than clever copy—if you want a brand and culture that actually fit who you are—this conversation is for you.
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/528.
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