This week's guest is an absolute powerhouse in the drinks world - Ben Dando, Managing Director at Goodrays,

In their words, Goodrays provide premium, natural, great-tasting wellbeing products, all born from the power of the sun - in a range of CBD drinks, oils, and edibles.

Following on from a delicious rebrand, it was great to dive into this with Ben to hear all about his background working in the drinks world. From the days of Coca Cola and Relentless - to Karma Drinks, Califia Farms and most recently Liquid Death.

Ben has so much knowledge and so many learnings about what works - and what doesn't work.

There is SO much value in this - grab a can of Goodrays and tuck in!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 : Introduction to Ben Dando and Good Rays

02:41 : The Backstory of Good Rays

04:42 : The Importance of Taste in Functional Beverages

07:31 : Distribution and Availability of Good Rays

08:51 : Rebranding Good Rays

12:52 : Ben Dando's Career Journey

17:59 : Challenges and Growth at Karma Drinks

23:46 : International Expansion Challenges

26:15 : Navigating Public Perception and Communication

28:22 : Transitioning to GoodRays

29:39 : Lessons from Corporate to Startup Culture

32:37 : Localisation and Market Adaptation

37:12 : Strategic Focus on Domestic Growth

40:39 : Future Innovations and Brand Vision