#57: From Exclusivity to Desire – Luxury Brand Strategy with Moe Samman
Description
Building a brand is not an easy feat – let alone building a luxury brand!
My guest this week is Moe Samman; a luxury brand consultant and expert, co-founder of Longe Black Branding Firm, co-founder of Lxias Consulting, entrepreneur, educator and a disruptor.
His mission is to redefine the standards of how luxury brands are built and marketed from MENA to the world.
Moe Samman is someone who is celebrated for his capacity to elevate local brands to the international market in record time. His success stories with Longeblack illustrate his exceptional talent in brand development and market expansion.
In this episode, we touch on many topics, such as:
- The luxury customer psychology and expectation
- Key branding elements to dominate a luxury segment
- Biggest challenges for founders who want to shine in the luxury category
- Luxury experience across the value chain… and much more.
Whether you’re in the MENA region or not, if you’re working on building a luxury brand, or looking for a consultant to help you reach that goal, this conversation with Moe Samman will be a game changer for you.
Connect with Moe Samman on:
Hope you enjoy this episode.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
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x Rana
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The post #57: From Exclusivity to Desire – Luxury Brand Strategy with Moe Samman first appeared on Rana AlBasri Mouawad.
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