579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)
Description
In this episode, Toni Ko, founder of NYX Cosmetics, shares how she built one of the fastest-growing cosmetics brands in the world—scaling from a $250,000 investment to a $500M exit to L’Oréal.
She reveals:
• How she turned 18 SKUs into millions of units sold in year one
• The simple packaging strategy that disrupted the beauty industry
• Why she avoided debt and scaled profitably without VC pressure
• Her raw take on selling her “baby” and facing post-exit depression
• The lessons from a failed second business—and why it was her best teacher
• Her blueprint for launching multiple influencer-led brands under Bespoke Beauty Brands
If you want to learn what it really takes to build, scale, and exit a product brand—this is a must-listen.
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