When you’re just starting out, the fastest way to grow isn’t automation, ads, or scaling systems — it’s doing things that don’t scale.

In this episode, I share why the most successful founders — from billion-dollar startups to small ecommerce brands — all begin by leaning into the unscalable. From replying personally to every email, to sending hundreds of Instagram DMs, to handwriting thank-you cards for early customers, these strategies create the kind of emotional connection that big brands can’t compete with.

Here’s what you’ll take away:
• Why doing things that don’t scale is your biggest advantage as a small brand
• Real examples of how I and other founders used this to grow early traction
• Specific tactics you can start today to build stronger customer relationships

If you’re an early-stage founder, this episode will show you exactly how to build momentum, create raving fans, and uncover what truly works — long before you scale.

This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.

SAVE 50% ON OMNISEND FOR 3 MONTHS

Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠ to get started.

HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER

Learn directly from 7, 8 & 9-figure founders inside Foundr+

Start your $1 trial → ⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠

PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?

→ Starting from scratch? Apply here → ⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠

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CONNECT WITH NATHAN CHAN

Instagram → ⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠

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FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES

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