581: How to Build a $100M Brand Without Raising a Dollar | Peach & Lily
Description
Alicia Yoon is the founder of Peach & Lily—the pioneering brand that brought Korean skincare to the U.S. before “K-Beauty” was a buzzword.
In this episode, she shares how her personal skin struggles turned into a lifelong mission, how she went from finance to esthetician school, and why she took the slow, principled path to build a category-defining brand.
What you’ll learn:
• How Peach & Lily built trust in a crowded industry
• Why Alicia avoided shortcuts, even when growth was slow
• The viral moment that changed everything—and how they prepared for it
• Her approach to formulation, transparency, and community
• Lessons from burnout and building with integrity
• Why "glass skin" wasn’t a trend—it was education
If you want to build a product people love and trust for years—not months—this episode is for you.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click Here
LinkedIn → Click Here
Connect With Alicia Yoon
Website → Click Here
Instagram → Click Here
Alicia’s Instagram → Click Here
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
Instagram → Click here
Facebook → Click here
Twitter → Click here
LinkedIn → Click here
Podcast → Click here
United States
