6: Omni Channel - Building your retail community
Update: 2017-11-20
Description
Omni channel is about the eco system or the community that the retailer is building. This is through their in store experience, the way they use social media and their capability to drive their community through business information systems, data bases and the collection of data. The ability to convert this into loyalty programs then leaks to their point of difference. It’s about their preparedness, planning and deployment of an Omni channel community offer.
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