DiscoverTurn the Tide with Facebook & BCG6: Turn the Tide for Automobile category: Leveraging touch-free consumer journeys to drive sales
6: Turn the Tide for Automobile category: Leveraging touch-free consumer journeys to drive sales

6: Turn the Tide for Automobile category: Leveraging touch-free consumer journeys to drive sales

Update: 2020-08-10
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Welcome to the sixth podcast of Turn the Tide series by Facebook and BCG. This week, we look at opportunities for Indian automakers to leverage the power of digital as a road to recovery with zero contact consumer journeys to drive consumer engagement. As re-inventing and re-imagining become the buzzword in the automotive world, brands should focus on strengthening online-offline pathways to meet customer expectations and improve sales conversion in a post COVID-19 era. This episode talks about the new pathway for the auto industry with increased digital solutions, expectations of a seamless omni-channel experience and the growing importance of virtual after-sales service. 
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6: Turn the Tide for Automobile category: Leveraging touch-free consumer journeys to drive sales

6: Turn the Tide for Automobile category: Leveraging touch-free consumer journeys to drive sales

CNBC-TV18