Welcome to the eighth podcast of Turn the Tide series by Facebook. This week, we look at opportunities for Indian marketers to leverage the power of digital as a road to recovery using innovative and engaging tools to adapt to the changing consumer purchase pathway. Challenged by social distancing norms, an increased sense of health and hygiene and high income uncertainty, consumer behavior has significantly changed in the post covid world. The GroupM-Facebook Media Playbook helps brands and businesses adapt to this changed consumer landscape and revive growth by embracing the full spectrum of consumer segmentation, mastering the full funnel of performance marketing, integrating innovations with business outcomes and delivering on the right media mix.