In their quest to develop the best product, recruiting the best team and having the most impactful marketing, tech companies often overlook the power of words.

In this episode we chat with the team at Punct (https://punct.com.au/), a strategic writing agency helping businesses turn words into big bottom line numbers. Our guests Yifat and Lee tell us about impact of words on customer behaviour and product development, the data behind it and the rising role of UX writers. Tech giants have been using strategic messaging for years to improve UX and sales - listen in to find out how you can make it your startup’s secret weapon.

Talk to our financial experts at https://www.williambuck.com/