What does a viral water brand have to do with physical therapy?

A lot more than you think. In this episode, Dave Kittle, Jimmy McKay, and Tony Maritato break down the marketing magic behind the 6-7 Water meme, how a high schooler accidentally built a viral brand, and what PTs can learn from it. Then we get serious: is PT school still worth it? We look at declining applications, shrinking reimbursements, and whether the “traditional” path even makes sense in 2025.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00 ] — Introduction to the Challenges in Healthcare

[01:02 ] — My First Million Podcast

[01:20 ] — The Viral Story of the 6-7 Kid

[02:20 ] — Creating a Water Brand from a Viral Moment

[03:30 ] — The Attention Economy in Business

[04:57 ] — Leveraging Social Media for Business Growth

[06:10 ] — The Reality of Flash-in-the-Pan Trends

[07:20 ] — Applying Viral Marketing to Physical Therapy

[12:33 ] — The Challenges of Starting a Beverage Company

[20:53 ] — Decline in Occupational Therapy Applications

[21:50 ] — Impact of Reimbursement Reductions on Healthcare

[27:35 ] — The Financial Struggles of Physical Therapy Practices

[28:30 ] — The State of Outpatient Physical Therapy

[28:53 ] — The Simplicity of Direct Payment Models

[29:23 ] — Comparing Industries: Haircuts and Healthcare

[29:59 ] — The Third-Party Payment Model

[30:36 ] — Challenges with Medicare and Patient Goals

[36:27 ] — Personal Stories: Why We Became Physical Therapists

[42:57 ] — Advice for Aspiring Physical Therapists

[49:30 ] — The Value of Hands-On Experience

[53:22 ] — Parting Shots

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Want to Connect with Dave?

Book a strategy call:

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Email: Dave@Conciergepainrelief.com

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or

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