6 advanced steps to optimize your landing page conversion rate - Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companies
Description
Guest: Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companies
In this episode, I engage in a detailed discussion with Eden Bidani, founder of CAPE, a specialized messaging and copywriting agency for tech companies. We explore how her background in anthropology and sociology enhances empathy in marketing, especially relevant in the AI age. The conversation focuses on the five common mistakes in B2B landing page design, including the misconception that copy alone drives conversions and the need for a structured narrative flow. Eden highlights the importance of providing sufficient information to build trust, maintaining consistent messaging throughout the customer journey, and recognizing the complexities of B2B decision-making when crafting calls-to-action. We conclude with the significance of integrating landing pages within the wider website experience for a cohesive brand presence. Eden offers best practices and encourages a user-centric, experimental approach to marketing for improved conversion rates.
What’s in this conversation between Eden and Mony?
0:07 Introduction
2:51 Anthropology in Marketing
3:37 Common Mistakes in B2B Landing Pages
11:35 Building Trust Through Information
14:21 Length vs. Conciseness in Content
17:18 Messaging Consistency Across the Funnel
24:54 Avoiding Pushy Sales Tactics
32:33 The Role of CTAs on Homepages
36:41 Mistake Number Five: Disconnected Experiences
41:50 Should You Drive Traffic to the Homepage?
45:10 Closing Thoughts and Key Takeaways
References:
🔗 Eden’s LinkedIn:
https://www.linkedin.com/in/edenbidani/
🌐 Agency Website:
https://cape.agency/ ⚡ Connect with Mony here.
I’m Mony Chhim, a freelance LinkedIn Ads specialist for B2B companies (45+ clients accelerated).
👉 If you’d like to work with me or have a question about LinkedIn Ads for your business, send me a message on LinkedIn.
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🎧 Edit, mix, and mastering by: Tchapter – Nicolas Lureau
https://www.linkedin.com/in/audiomarketing/
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