6. The Award-Winning Margaret Shannon on Her Tips & Tricks for Success and Change in the Caravan Park Industry
Description
Have you ever struggled to get the pricing of your park just right? Well, today on That Bad Review podcast, I spoke to a manager who’s turned pricing on its head. Margaret Shannon is an award-winning manager at Ballina Beach Village. She’s got a real passion for the caravan industry, a sharp business mind, and has come up with some very creative ideas to common industry problems.
Our conversation covered a lot of ground, but the main points of focus were Margaret’s approach to winning awards, change within the caravan park industry, the opportunities that exist in the sector and how a trust-based pricing system turned out to be a huge success for her business.
Listen to the full episode to hear all of the above, plus things like:
- The pros and cons of trust-based pricing
- Dealing with complaints in the industry
- The fun in creating something from nothing
- The strategy behind Margaret’s award tally
- How individual parks can compete against discounting
- The first question everyone asks about trust-based pricing
- Why the caravan park industry is a growing sector
- Quick wins for park owners
- The problem with running at 100% all the time
- How important caravan parks are to a local economy
Links:
LinkedIn
Ballina Beach Village
Camplify
The post 6. The Award-Winning Margaret Shannon on Her Tips & Tricks for Success and Change in the Caravan Park Industry appeared first on Adrian Easdown.
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